Hey, I’m
With over 13 years of experience in product design, art direction, and team leadership, I bring a multifaceted skill set that spans industries and client types—from high-growth startups to globally recognized brands. My career has been driven by a passion for innovation and a commitment to creating transformative design experiences. As both a leader and a hands-on contributor, I’ve had the privilege of managing and mentoring diverse teams of designers, developers, and artists, working collaboratively to produce creative solutions that elevate brand impact and user engagement.
Throughout my career, I’ve cultivated a deep understanding of UX/UI principles and have consistently pushed boundaries by spearheading the development of proprietary design systems. These systems have allowed teams to iterate quickly and ensure visual and functional consistency across large-scale projects while remaining flexible enough to meet the unique needs of each client. I’m skilled at balancing big-picture thinking with meticulous attention to detail, ensuring every project aligns with broader business objectives while delivering an exceptional user experience.
My experience spans a diverse client base and product range, including award-winning mobile games, immersive VR/AR applications, interactive websites, and branding campaigns. I thrive in environments that call for a mix of strategic vision and hands-on execution. Whether it’s guiding my team through complex project roadmaps or stepping in to handle critical design elements, I’m committed to achieving a high bar of creative excellence. I excel at selling creative vision to key stakeholders, effectively communicating design decisions, and building consensus across cross-functional teams.
From overseeing large-scale projects with stringent brand requirements to delivering bespoke solutions for niche clients, I have consistently demonstrated an ability to design at scale without sacrificing quality. My goal is to continue blending creativity and strategy to drive innovative, user-centered solutions that resonate with audiences and make a lasting impact.
My approach to design.
Embrace every challenge.
Complacency is the enemy of creativity. Push for award-winning and pixel-perfect designs every step of the way.
Design with intent.
Great design tells a story and evokes emotion. With every detail, make sure that there is a reason and explanation behind why decisions were made.
Make it easy.
Design is iterative. Use your tools thoughtfully and evolve your processes to empower iteration and set others up for success.
My approach to life.
Experience
the world.
I’ve spent more than ten years traveling the world with my amazing wife. 16 countries and counting!
Never stop playing.
If it’s TCGs, prop making, or video games then I’m into it. And when I’m into it, I create a design system and custom artwork for all of my Pokémon binders and post it to Reddit for all to use.
Recognitions.
2024 Web Excellence Award
Great Clips, Website
2024 AMY Award
Astrobrights, Social Marketing
Campaign of the Year
2023 Web Excellence Award
Bluelinx, Brand Strategy
2021 Web Excellence Award
TBS The Cube, Endemic Gaming
2021 Web Excellence Award
AEW 360 Arena, Entertainment
2020 AMY Award
Krystal, Website/Web Creative
2016 Apple Best of January
Little Broken Robots, iOS Game
2014 Apple Best New Game
Robots Love Ice Cream, iOS Game
2013 Apple Best New Game
Hot Mess, iOS Game
Recent work history.
VP, Product & Emerging Technology, Dragon Army (Jan 2020 - Present)
Leading cross-functional teams across design, development, and marketing to deliver dynamic, client-centered digital solutions while fostering a collaborative and team-first work environment.
Facilitating and leading design workshops with key stakeholders to gather qualitative data, identify project objectives, and establish clear guidelines for user-centric design methodologies.
Collaborating with team leads to document project requirements and goals that drive product strategy and experience design.
Implementing and maintaining rigorous design systems that translate brand vision into scalable, cohesive assets used by multiple teams that enhance user engagement and support business goals and align with the overall product strategy.
Mentoring designers, establishing structured growth plans that support skill enhancement and career advancement, ensuring team members contribute at their highest potential.
Thinking critically and holistically about the design and execution of complex, interactive experiences, considering technical limitations while seeking creative solutions.
Creative Director, Dragon Army (Dec 2016 - Jan 2020)
Spearheaded creative strategies across multiple channels, developing brand stories and cohesive campaigns that resonated with diverse audiences across digital and experiential platforms.
Collaborated closely with internal and external marketing, social, and digital teams to create campaigns that reinforced brand objectives and connected with audiences through meaningful, visually compelling storytelling.
Maintained design integrity and elevated brand standards through meticulous attention to detail, while adapting creative assets to fit various digital formats and social media platforms.
Guided junior designers, providing mentorship and promoting an environment of learning and growth, helping them to enhance their skills and contribute more effectively to creative output.
Presented design concepts and campaigns to executive stakeholders, articulating the strategic rationale and value of creative choices, creating loyal arbiters of all design decisions.
Art Director, Dragon Army (Oct 2013 - Dec 2016)
Directed the creative process for a suite of award-winning mobile gaming IPs, focusing on user engagement and brand consistency across various touchpoints.
Established the visual aesthetic for multiple game projects, providing initial concepts, storyboards, and design mockups.
Led a team of designers and animators, coordinating efforts to produce high-quality game assets, from character designs and environments to UI and animations, aligned with both creative vision and gameplay objectives.
Facilitated design critiques and iterative feedback sessions to elevate work quality.
Fostered a high standard of creativity and technical optimization within the team both in visual polish and optimization.