Grow your business.
Cox Media
My Role
Creative Direction, UI Design, Team Lead, Animation, Design System
Project Description
Cox Media was looking for a complete rework of their existing B2B Advertising website. I assisted with creating a modernized aesthetic for the project while still aligning with the rigorous brand guidelines provided by the client. Tasked with creating and design system to be replicated within a new CMS, my team and I created dozens of content blocks to be used in a consistent and repeatable manner.
Clean and simple.
Knowing that this website needed to be extremely utilitarian and house an enormous amount of content, we collaborated with the strategy and content teams to decide which design elements best supported this cause.
Simple headlines and bold header sections helped to ground a user within the website and help reinforce the user’s current location across numerous primary, secondary and tertiary page-level navigations.
Inject some personality.
We wanted animation to be present but not overwhelming. One of the places we decided to add some motion was in the map which allowed us to demonstrate the breadth of Cox Media’s reach with a bit more personality than a static map.
