An Immersive Celebration of Atlanta’s Art Scene
AR Phoenix Experience
My Role
Creative Direction, Storyboarding, 3D Modeling, Experience Design, Print Production, UI Design, Augmented Reality Design
Overview
AR Phoenix was a groundbreaking project designed to showcase the talent of Atlanta’s local artists through an immersive outdoor augmented reality experience. This initiative encouraged visitors to engage with the works of local photographers in a new, dynamic way, blending art with cutting-edge technology. The project, a collaborative effort involving developers, designers, and artists, celebrated Atlanta’s vibrant art community and offered visitors an unforgettable interactive experience.
Challenges
The project needed to create a user-friendly yet captivating AR experience that brought Atlanta’s local photography to life. The design also had to match the compelling nature of the artwork it displayed, drawing users into the world of the artists while maintaining accessibility for a diverse audience.
Solution
We developed an augmented reality experience using Zappar, grounded by an image target that allowed the mural to come to life in layers. By separating the phoenix and background elements, we were able to animate the foreground independently, creating a seamless integration of the AR experience with the physical mural.
Delight
To enhance the experience, we designed a unique transition animation system using Blender and Unity, which allowed us to fragment and reassemble artwork in a faceted style. This proprietary system aligned perfectly with the phoenix's design, as each defined section could be broken apart and dynamically reconstructed, captivating users with every transition.
Conclusion
The AR Phoenix project resulted in an innovative AR experience that enabled users to explore the work of 20 featured Atlanta photographers in an interactive, seamless way. Optimized for web performance, the experience offered stunning animations and was developed in collaboration with Atlanta Celebrates Photography (ACP), Midtown Alliance, and Dewberry Group. This project brought the creativity of Atlanta’s art scene to life, leaving a lasting impact on the city’s art and tech communities.
20
Pieces of Art
350+
Walk-Up Interactions
100%
Client Satisfaction
