Elevated operating experience.
EOX
My Role
Branding, Stylescape, Creative Direction, Marketing, Design System, Social Media, Email
Project Description
The project involved creating a brand for an existing elevator company, TKE, for the release of their new product, EOX. The goal was to develop a brand identity that would make the EOX product stand out in the marketplace while also maintaining consistency with the existing TKE brand.
Unique yet belonging.
The project began with initial design ideation to develop a brand concept and visual direction. This involved researching the target audience and competition, as well as identifying key brand attributes and messaging. From there, a stylescape was created to establish the look and feel of the brand. This provided a visual reference for all subsequent marketing materials.
Bold and effective.
Throughout the project, it was important to maintain consistency with the existing TKE brand while also creating a unique identity for the EOX product. The aesthetic needed to be distinct enough to stand out in the market, but still feel like it belonged with the existing TKE branding.
Building the assets.
Using the established brand identity, marketing materials were developed, including one-pagers, email templates, and social media posts. The marketing materials were designed to effectively communicate the unique features and benefits of the EOX product while also conveying the overall brand message.
Make it intentional.
Overall, the project was a success, resulting in a strong brand identity for the EOX product that effectively communicated its unique features and benefits while maintaining consistency with the TKE brand.
