Making a great product.
Great Clips
My Role
Light Branding, Stylescapes, Creative Direction, UI Design, Team Lead, Design System, Website, Mobile App
Project Description
Great Clips is a 100% franchised company with more than 4,400 hair salons across the U.S. and Canada. From day one—and throughout the decades we’ve been in business—Great Clips has created a host of innovations to make it faster, easier, and more convenient for you to get your hair cut.
Our team was brough on as a pivotal digital partner tasked with completely overhauling their entire B2C web presence. Needless to say, this was a major undertaking that required dedication from every discipline to ensure that a strategic, beautiful, and optimized user experience was achieved.
Digitizing the brand.
Great Clips’ ask was unique. They had rigorous print guidelines but, along side their native app, they needed a way to blend the two different styles. The output was a single stylescape that borrowed elements from both styles and created something consistent an repeatable.
A complete rework.
Working along side the very talented Eric Robinson, our team created custom layouts for numerous areas of the site such as the home page, as well as many templated layouts for areas such as product pages.
