A User-Centric Redesign for Modern Healthcare
The Health Plan
My Role
Branding, Stylescapes, Creative Direction, UX/UI Design, Design System, Web, Native Mobile App
Overview
The Health Plan, a respected healthcare provider, partnered with Dragon Army to transform its digital presence with a refreshed brand, user-focused UX design, and a modular digital design system. The project involved a full rebuild of the company’s website and native mobile app, focusing on easy navigation, ADA compliance, and a cohesive brand experience. Our mission was to create an accessible, intuitive, and visually engaging platform that aligns with The Health Plan’s core values, ensuring a smooth experience for both new and existing members.
Challenges
Existing website elements
New stylescape
The existing design was fragmented, lacked consistent brand guidelines, and did not fully meet ADA compliance—a critical requirement for a healthcare provider. The project also required securing alignment from numerous long-standing stakeholders, which called for a strategic approach to ensure their support throughout the redesign.
Solution
We developed a robust, scalable design system that could be applied across all digital products, establishing a consistent color language for clear calls-to-action and ensuring full ADA compliance. This design system not only enhanced usability but also brought new personality to the brand, aligning it with the approachable and trustworthy tone of a local insurance provider.
Delight
To make the experience inviting and unique, we introduced thoughtfully placed illustrations and iconography that softened the interface, creating a welcoming, calming environment for users. These elements helped differentiate The Health Plan from competitors and provided a less overwhelming experience, especially for new members navigating health coverage.
Conclusion
The Health Plan was thrilled with the result—a cohesive, accessible website and a brand-new mobile app that embody their values and enhance brand consistency. The updated platform has empowered The Health Plan to serve their community better, with a modernized digital presence that balances professional care with user-centered design.
3
Platforms
150+
Figma Components
70+
Figma Designs
