Dynamic Show Pages for UPtv and AspireTV Networks
UP Entertainment
My Role
Web Design, UX/UI Design, Design System, Prototyping, Animation
Overview
UP Entertainment approached Dragon Army to design a digital experience that would effectively promote featured TV shows for its UPtv and AspireTV networks. Known for its uplifting and relatable programming, UPtv offers content centered on positive storytelling, while AspireTV celebrates Black culture, life, and style with authenticity and inspiration. The goal was to create modular, visually captivating landing pages that could seamlessly align with each network’s brand and elevate the appeal of their featured shows.
Challenges
The project required a flexible, modular landing page system that would allow easy customization of show-specific colors, images, and branding for each featured TV show. The solution also needed to cater to two distinct network aesthetics—UPtv’s warm, family-friendly tone and AspireTV’s vibrant, culturally inspired style.
Solution
Collaborating closely with UP Entertainment, we developed two dynamic layouts tailored for UPtv and AspireTV, each featuring immersive animations and visual storytelling. We designed a polished, interactive experience where users could explore visually stunning videos and images, creating a cinematic feel that brought the shows to life. Our approach centered on a modular design system, allowing each landing page to adapt easily based on the unique branding needs of individual shows, from color schemes to imagery.
Delight
We documented a comprehensive design system that offered effortless restyling and customization for UPtv and AspireTV teams. The system provided a suite of brand colors and interactive elements, allowing the client to easily adjust their landing pages with show-specific designs, creating an engaging, immersive experience for viewers.
Conclusion
UP Entertainment was thrilled with the results. The modular templates empowered their team to quickly and efficiently create new, visually immersive landing pages for upcoming shows. This project underscored Dragon Army’s expertise in UX/UI design, design systems, and creative digital solutions, resulting in a flexible, brand-aligned experience that brought UPtv and AspireTV’s programming to life online.
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