Building a Legacy of Impact Through Immersive Installations
Whitefield Academy
My Role
Creative Direction, UX/UI Design, Interior & Installation Design, Design System
Overview
Whitefield Academy, a Christ-centered college preparatory school founded in 1997, is dedicated to nurturing young people to excel in academics, faith, and service. As the school continues to grow, they are raising funds for a new facility called the Learning Commons. Dragon Army was tasked with creating an installation that effectively communicates Whitefield Academy’s history, impact, and vision for the future, connecting visitors to the school’s mission and values.
Challenges
Our goal was to narrate the history and impact of Whitefield Academy in a concise yet emotionally resonant way. We needed to foster a connection between visitors and the Whitefield community, including faculty and students. Additionally, the project faced an unexpected challenge when the original location flooded, requiring a significant pivot in our layout and design.
Solution
We collaborated closely with Whitefield Academy to develop a suite of interactive and immersive experiences:
Historical Timeline: We consulted on an interactive timeline that provides a succinct yet impactful look at Whitefield’s history and milestones.
Video Experience: Through intimate interviews, we highlighted the three pillars of Whitefield Academy, showcasing the heart of the school’s mission in an engaging video format.
Student Gallery: An interactive student gallery allows users to search and view stunning photography, creating a personal connection with Whitefield’s diverse student body.
360° Architecture Viewer: We built an immersive viewer that showcases 3D renderings and floor plans for the future Learning Commons, giving visitors a glimpse into Whitefield’s vision for growth.
Prayer Wall: We consulted on a prayer wall installation, allowing visitors to write prayers for the success of Whitefield Academy, adding a personal and spiritual dimension to the installation.
Delight
We collaborated with Whitefield Academy’s innovation department, inviting students to help fabricate the prayer wall and design a custom button enclosure, making the installation more personal and meaningful. This hands-on involvement showcased student craftsmanship and highlighted the school’s commitment to creativity. Indirect lighting and smooth interactions further enhanced the experience, creating a warm, immersive environment.
Conclusion
The installation was met with high levels of engagement and positive feedback, with users spending significant time exploring each experience. Whitefield Academy is also able to update and maintain key aspects of the installation, ensuring that the content remains relevant and impactful over time. This project exemplified our expertise in UX/UI design, design systems, and creative direction, creating an experience that beautifully aligns with Whitefield Academy’s mission and community.
5
Experiences
300+
Attendees
TBD
Funds Raised
